Crafting a compelling experience for a Saas app used for stock management and procurement
Full case study available on request!
One of the UX wins we had for Gloopro was the logical reorganization and a more meaningful visual hierarchy of the side navigation. Being a B2B app, no single person could intuitively comprehend the entire scope and varied expectations of its user base. However, we attempted a structural approach that can sustain multiple product features and future additions.
Our research work was a summation of gatherings via:
· Notes from usability session
· Data from analytics on features usage
After researching the existing artifacts, I mapped out some information
propositions, which was tested using Treejack.
I created 7 scenarios based on the most common tasks for our user base. The tasks involved simple things like “Creating a new category” to complex scenarios like “Change the role of an employee”.
Quantitative data gathered from the study included success rates, time spent on tasks and directness measures.
We were wrong on how we understood some things.
For instance, viewing users as a standlone navigation item was preferred to having it as a
subnav under Company.
We also also found out that the the nomenclature “Vendors” was more sector friendly than "Suppliers".
After making a couple of these changes, and testing with 5 more users, we started noticing better results.