Designing products with research, pixels and code
Tobi is an experienced UX Designer that is adept at front end development and digital analytics. He has a degree in Applied Mathematics and 4+ years of data driven design experience (agency + in-house), spanning across retail, travel, fintech and health informatics.
After a career in advertising where he led creative efforts for Unilever Nigeria, he has been involved in improving the experiences and usability of digital products. For users, Tobi has designed products that make it easier to make payments, buy goods, book flights and make sense of health informatics. For businesses, he has designed a campaign that raised $100k+ in a month, an affiliate portal responsible for 30% of a brand's revenue, and recommended ux strategies to reduce user to customer care enquries.
When he is not using Sketch, Hotjar or Zeplin, you can find him writing about user experience, the act of patriotism and general life constructs.
User Research + Testing