data driven ux
interaction design
product strategy
data driven ux
FIGMA
Miro
framer
userzoom
hotjar
css
google analytics
The best way to PREDICT the future is to DESIGN it.
The best
The best way to PREDICT the future is to DESIGN it.
way to
PREDICT the future is to DESIGN it.
PREDICT the future is to DESIGN it.
In the past 8 years, I have designed digital products across travel, fintech, and health, providing value to businesses and delighting users with my data-driven, user-centered design approach. With the knowledge from my mathematics and management degrees, I leverage analytical skills to drive high-level strategic decisions while championing cross-functional collaboration.
In the past 8 years, I have designed digital products across travel, fintech, and health, providing value to businesses and delighting users with my data-driven, user-centered design approach. With the knowledge from my mathematics and management degrees, I leverage analytical skills to drive high-level strategic decisions while championing cross-functional collaboration.
In the past 8 years, I have designed digital products across travel, fintech, and health, providing value to businesses and delighting users with my data-driven, user-centered design approach. With the knowledge from my mathematics and management degrees, I leverage analytical skills to drive high-level strategic decisions while championing cross-functional collaboration.
SOME BRANDS I’VE WORKED WITH
Zalando
Zalando
Unilever
Unilever
eHealth Africa
eHealth Africa
Carbon
Carbon
AZA Finance
AZA Finance
Ona
Ona
Talarian
Talarian
TravelBeta
TravelBeta
Afriex
Afriex
Busha
Busha
TESTIMONIALS
0→1
I’ve been working with Tobi for over 5 years. He’s one of the most gifted designers I’ve had the pleasure of working with. As the founding designer for Busha, he’s helped set a design bar, mentored incoming designers and created a system that has helped us scale both our product team and customer expectations.
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Michael Adeyeri
CEO, Busha
Influence
Data driven
Adaptable
Collaborative
0→1
I’ve been working with Tobi for over 5 years. He’s one of the most gifted designers I’ve had the pleasure of working with. As the founding designer for Busha, he’s helped set a design bar, mentored incoming designers and created a system that has helped us scale both our product team and customer expectations.
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Michael Adeyeri
CEO, Busha
Influence
Tobi was a fractional hire to help us level up the aesthetics of our remittance mobile apps after we got our Series A. His impact went beyond the app redesign. Due to his technical expertise, he was able to increase the product design literacy of the entire team. Tactically, he created our cross-platform design system and ensured adoption.
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Tope Alabi
CEO, Afriex
Data driven
He excels at communicating effectively with cross-functional stakeholders, including product managers, engineers, marketing teams, and executives. He does this by triangulating multiple research data while clearly articulating design decisions, addressing concerns, and building consensus among different departments.
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Julie S
Design Manager, Zalando
Adapatable
Tobi initially designed our Google Workspace add-on, Form Publisher. Later, we expanded into AI tools and brought him on board. Despite the new domain, he adeptly handled intricate user needs, conflicting stakeholder demands, and changing market conditions, making informed decisions under pressure.
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Ken Genouel
Tech Lead, Talarian
Collaborative
We were colleagues at AZA. His approach to peer designing was stellar. He was the go-to-person for prototyping issues, and the the humility with which he transfers his knowledge is exemplary. He fluently executes a solid range of design skills while managing different group dynamics. He also interviewed & motivated me to join the team.
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Elizabeth Kigamba
Product Designer, AZA
0→1
I’ve been working with Tobi for over 5 years. He’s one of the most gifted designers I’ve had the pleasure of working with. As the founding designer for Busha, he’s helped set a design bar, mentored incoming designers and created a system that has helped us scale both our product team and customer expectations.
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Michael Adeyeri
CEO, Busha
Influence
Data driven
Adaptable
Collaborative
→ VIEW MY WORKS
→ VIEW MY WORKS
WHEN I’M NOT
DESIGNING,
WHEN I’M NOT
DESIGNING,
I’M watching youtube, LIFTING WEIGHTS OR SKIING
I’M watching youtube, LIFTING WEIGHTS OR SKIING