OluwatobiMayowa | SmartTrips UI/UX

smart trips

UI/UX, BRANDING, FRONT END

Designing a clean user interface for a flight search aggregator website. Prior to the UI/UX design, we created the identity for the brand.

PROJECT BRIEF

SmartTrips is a global travel search site where people are inspired to plan and book directly from various travel options at the best prices.

The brief was to create an identity, interface design and front end pages(HTML/CSS) for a flight search aggregator website. I started the project from the concept phase (idea), helped the stakeholders with some form of idea refinement based on my knowledge of the travel domain.

My idea behind the logo design was some sort of slash while relying on butterfly as the iconic mark.

DELIVERABLES

Brand Identity
User Interfaces
Front End Designs

TEAM

Oluwatobi Mayowa (UI/UX/FRONT END)
Justin Nwanya (Developer)

PROJECT EXECUTION

I evaluated a lot of companies in the similar space and understood their process and brand. I came up with the pallete and after few iterations on the U.I Design, it was approved, and I wrote the HTML/CSS for smooth developer's hands-off.

TOOLS

Sketch (UI/UX)
Illustrator (Branding)
Marvel (Prototype)
Atom (HTML/CSS)