mutual benefits

USER EXPERIENCE DESIGN

Conducting user research and redesigning UI/UX for the insurance company giant based off the research outcomes.

PROJECT BRIEF

With over 5000 staff, Mutual Benefits Assurance Plc has evolved into a conglomerate consisting of value-adding companies with diverse interests in various sectors of the Nigerian economy through investments, strategic alliances and partnerships.

We worked on a redesign after observing a trend in the Nigerian insurance scene. This is the outcome of the efforts.

Kindly note that this is a mock project done in realization of my Interaction Design Certification.

DELIVERABLES

User Research
Interface Redesign
UX Redesign

TEAM

Oluwatobi Mayowa (UX Designer)
Scott Kelmer (Instructor)

THE APPROACH

We analysed the present version of their website focusing majorly on Architecture, Layout and Lead generation process. We discovered that Mutual Benefit’s layout does not fit the new dynamics of present internet users expectations. Our redesign was a clear and simple one that combines aesthetics with contemporary web design standards.

TOOLS

Adobe Photoshop (UI/UX)
Invision (Prototype)