Role
Product Design Lead
Timeline
2020
My direct contribution
ui design, ux research, field research
BACKGROUND
Busha is an African digital assets company with over 500k users. The basic offering of the product was for buying/selling cryptocurrencies.
User problem
HMW allow users earn interest on their cryptocurrencies to edge against devaluation.
Business opportunity
Open up a new revenue channel while increasing user retention.
THE STATUS QUO
Product features are expressed over a 3 nav system of
- Explore (news/action banners)
- Portfolio (crypto list/values)
- Account (profile/settings)
To kickstart, I experimented with a ton of savings and investment features across crypto and FIAT domains. This gathering of ideas from the wild set a pace for inspiration.
THE YIELD FLOW
The product direction was shaped by existing FIAT savings user behavior, regulatory framework and adaptation of a new feature to an existing app.
The final user flow I made looked something like this. The rationale was to attempt a 4-step process that is both natural and intuitive.
Feature entry point
We had a pretty mature design system, so the initial questions were “Where would it make sense for people to initiate the Yield flow from? , “What should the landing page they see look like?” e.t.c
We went with the 3rd option because:
A dedicated tab boxes our real estate for future launches of Spend, Card and Loans features.
Semantically and technically, yield and spot balances make up your portfolio, and Option 1 doesn’t make such balance referencing possible,
Based on user research, spot is for immediate utility and Yield is more long-term, separating them reduces cognitive load.
Optimal UX flow
The Yield section is empty by default.
We went with the 3rd option because:
Plan creation is initiated by clicking the Subscribe button
User makes asset selection
User enters amount
Review the plan, agree to terms
Authenticate
Completion
Feature discovery
Several explorations were made to enable easy feature discovery by the user.
Design explorations range from explanatory story sliders to a static explainer screen and a recommendation banner on the homepage.
After considering user goals, utility and function, a combination of option 1 and option 3 were shipped.
Solution deliverables
Other manifestations of the finalized solution.
Dark mode
Transactional email
CREDITS
Android Engineer
Afe Oludare
Product Manager
Victor Okrobodo
Technical Project Manager
Funto Akinbisehin